Mission and Approach

In the context of our long-standing partnership with Volvo Cars, we conceptualise and design a variety of applications to serve diverse marketing and communication needs.

Every time we design for Volvo, we have to reconcile very strict brand guidelines with the need to be authentic and original. Our projects involve creating materials to support marketing activities, so we focus on highlighting the brand’s unique values and creating diversified applications that are ideally tailored to each distinct event or activity. Materiality plays an important role, as it invokes both the tactile feeling of a new car and the premium character that people expect of the Volvo brand.

Outcome

The concepts we develop and design for Volvo support and enhance the brand’s positioning and strengthen the promise of a unique, premium experience inherent in Volvo marketing.