Mission and approach

As a digital platform, the purpose of “Color in Architecture” was to provide architects, designers and active observers of materiality a hub. The idea was to create a database for architecture and construction professionals, as a functional channel to cultivate a strong association between them and AkzoNobel in the modern, digital-first information universe.

With “color” as the defining feature of AkzoNobel business, we designed a fresh, inspirational web environment where the colour absence maximises the user’s interaction and captures the passionate spirit of every design enthusiast.

Outcome

We redesigned the brand and website in a direction that the function would best establishes a clear link to AkzoNobel and its products. The platform’s design relies upon the new content generation.